Research Proposal Example | Topics and Well Written Essays - 500 words - 2

Research Proposal Example It is the best form of communication tool that may be adopted by the business establishments to promote their products to the mass, which helps in more customer acceptability. This ultimately helps the business to maximise the profit. However, in context to the proposed research study it is necessary to analyse the influence of consumer likeness on the advertisement success of restaurants. The restaurant industry of the UK is highly developed and there is a large diversity in the particular sector (Restaurant Growth UK, 2015). The country is surrounded by a chain of restaurants ranging from high end types to the take away outlets. However, in the research paper discussions will be made regarding the advertising strategies that would help Restaurant Gordon Ramsay to prosper more in the country with sustainability. Therefore, it is necessary for the restaurant to develop effective advertisement techniques that will attract the customers. For this, the choice, preferences and tastes of the consumers should be highly considered (Haymarket, 2013). Advertisements act as a promotional tool thus it is necessary to demonstrate the advertisement in such a way that customers are attracted and are well informed about the added facilities provided. An analysis of the consumer behaviour will also be conducted in the research paper that will help in understanding the response related to the given topic. Consumer behaviour is the main attribute that the restaurant owners should focus on, which includes the social, economical as well as psychological aspects of consumers in a service industry (Peter & Olson, 2010). It is also necessary for the restaurant to select proper medium for advertising to reach customers more effectively and create a positive impact on the minds of customers (Abideen, 2011). Charles Zaiontz, 2014. Correlation Data Analysis Tool. Real Statistics Using Excel. [Online] Available at: