Food, Inc Essay Example | Topics and Well Written Essays - 500 words

Food, Inc - Essay Example coli is the corn that the cows are fed. It is quite cheap and dangerous for health. The content of E. coli in the cow’s guts increases when they feed on the corns. In order to regulate the effect of increased E. coli level, the meat packers often tend to cleanse the meat by treating it with ammonia so that it becomes suitable for human consumption. Food borne illnesses resulting from the consumption of contaminated food are increasingly putting millions of Americans in hospitals every year. The number of Americans that are admitted into hospitals every year is 325,000 approximately and those who die because of the diseases caused by contaminated food consumption every year are about 5000 (The Center for Ecoliteracy 39). The toddler Kevin in Food, Inc. who is only two years old becomes sick because of Escherichia E. coli. Escherichia E. coli is a bacterial group which is found in the intestines of many birds, animals and also humans. Usually, many E. coli benefit us by decompos ing the food that we in-take and facilitate its digestion, though serious infections may be caused by some strains that may in turn, cause bloody diarrhea, cramps in the stomach, failure of kidney and sometimes, it may result into the death of the affected person. People may acquire the bacteria of E.

Judaism Religion and Theology Essay Example | Topics and Well Written Essays - 750 words

Judaism Religion and Theology - Essay Example One reason is that the Essenes formed one of the greatest sects during that time of Christ, in which the Jews were divided. Judaism is the way of life, philosophy and religion of the Jewish people. One might be interested in being part of these separatist societies because of the uniqueness of these societies. The Essenes for example had no women and also had no money. These were believed to be the major causes of sin and were therefore forbidden from these societies. They only had palm trees as their companions. This saw many people who were tired of life being driven to these societies to adopt their interesting mannerisms. This paper will discuss â€Å"The Damascus Document† and the â€Å"Rule of the Community† expanding on why someone might have been interested in being a part of these separatist communities. One would therefore be interested in being part of these separatist societies because they were thought to have advantage over the weariness that comes with li fe. â€Å"The land of the Essenes was also very fertile and it attracted people to it†. Another factor that would make one to be interested in being part of these separatist societies, first, according to Josephus and Philo, the members of the sect numbered 4000. Judaism is a religious system whereby everyone is under the rule of God. This was because becoming a member of Essene sect for example was not easy to achieve. Only the male adults were allowed to join the group. The Essenes for example believed in living very simple lives.... There are a number of factors that made their ways of life appealing. First, their days began with prayer and they believed in purification after working in their various occupations. That is why they would assemble for ritual purification at the end of each day. â€Å"Followers had communal meals which were prepared by the priest† (Brownlee, 1982). These meals were served to each member in order of their status in the society but each member would wear special garments for these meals. They would return to work after these meals and later on reassemble for another meal. They often recited prayers together at sunset. Their unique mannerisms and ways of life made them to be different and they were separated from their fellow Jews. One can therefore desire to be like them because of their unique mannerisms (Trans, 1942). These societies overemphasized on ritual purity in the sense that they would purify themselves several times after relieving themselves for example, after worki ng, after being in contact with people who were not members of their societies and before meals. According to the rule of the community, the character of these communities such as that which required one to undergo thorough examination before being allowed to join the sects made them to be desirable and appealing. Such an examination process would last for almost two years before one became a fully fledged member. Their celibacy, community of property and theology were unique and made them to be different. The Jews are considered to be an ethno religious group. The members of these separatist societies such as the Essenes only worked in certain occupations such as crafts and agriculture. They avoided other occupations that were considered as not being pure. These

Leaders In Family Businesses Business Essay

Leaders In Family Businesses Business Essay It is very difficult to identify the comparison between family and non-family business; it lies within the fact that there is not even a single accepted definition of family business to form the basis of research (Westhead and Cowling, 1998). This essay explores in isolation, the skills required in leaders in family and non-family businesses. Then, the skills required in these two categories of leaders are compared and contrasted. Various theories and concepts on family business are used to facilitate the process. Family business is a business in which familys involvement is a must, making the business different from others. Many researchers interpret the involvement of family as ownership management. (Chua et al.,1999) In a family business, managing the profits and losses are not the only thing that matters. Its all about understanding the family tradition, values and beliefs also to do succession planning. It is also important to make sure that there should not be any conflict between family members regarding the ownership and management. Indalecio(2012) said that there are some conflicts which typically happen due to the inability to separate personal and professional lives and also because of interest which varied from one member to other. Family businesses are mostly made up of strong relationship of trust, loyalty and communication and they have a shared vision. In a non family business, they mainly focus on the smooth functioning of the organization to make profits and also to expand the business. They dont need to worry about family values or tradition. As compared to family business employees are much more motivated in non family business. In Family business, they hire promote employees after considering relatives or any other family member which makes the non family employees lose motivation towards the work. This will lead to a limited growth and opportunities for the firm. (Indalecio,2012) Well discuss in detail that how the leaders require different skills to work in these two totally different types of businesses. As we know that Leader play the main role in running the business either it is emotion based or simply profit based. Well discuss about different theories of leadership in family business to differentiate the leadership style from non-family business. LEADERS IN FAMILY BUSINESS Leadership is not magnetic personality that can just as well be a glib tongue. It is not making friends and influencing people, that is flattery. Leadership is lifting a persons vision to higher sights, the raising of a persons performance to a higher standard, the building of a personality beyond its normal limitations (Peter F Drucker) The environment in a family business is very different from non family business for leaders and employees in the organization. Heuristic Model, defines leadership as the person, process, position, result where leader is an individual, a centered person who they are. The style adopted by them or sense-making or the way they get things done. They keep into consideration what those in authorities do and where they do it. As a result they achieve the purpose through mobilization like a leader achieve. (Grint,2010) Tagiuri and Davis (1996) stated the existence of shared vision, values and beliefs, as well as a long term orientation with loyalty and trust which is based on relationships as one of the important or strong advantage of family business as compared to a non family business. Which allows a family business to have a unique or clear identity and also a strong sense of success in their mission, they wish to undertake and concentrate on the efforts for what they can do best, which helps them to gain a competitive advantage (Ibrahim Ellis, 1994). Dyer (1986) and Sorensen, (2000) describes five description of the leadership that is exercised in family firms: participative, autocratic, laissez-faire, expert and referent. This author said that the head involves member in decision making and they guide through adapting, also have the capacity to motivate personal regards in others. Which allow these type of firms to achieve the goal expected by both the family and the business at the same time, and that leads to higher level of satisfaction commitment among the non-family employees. (Vallejo, 2009) (Figure 1) [Source: Vallejo, M.C. (2010), Pg. 6] A leader in a family firm should take care of some points which are very important for the success of the organization in a market place: family disputes, favoritism, running business emotionally, and limited growth, also a succession plan. Family disputes takes place mostly due to the varied interest of each family member towards business, their personal egos, and rivalries among them which spill into the business environment. Managing family and the business at same time is very delicate matter and it is also important that if a leader in a family firm wants someone from the family to join the business then he needs to create a company culture based on favoritism. In most of the cases everyone wants to help family but its totally wrong to hire, promote or pay someone just because of familial relationship, rather than hiring someone based on their actual merits and abilities. It is very difficult in a family firm to keep personal professional life in a separate way, and also not an easy task to separate your emotions from your business. Especially, giving a critical feedback or receiving it from someone you love is also a big problem. Mostly in family firms all leadership positions are always occupied by some family members which limits the growth of the company opportunities for non-family employees. Many talented and ambitious employees will lose their motivation and they will move on to another job. There should always be succession plan for family firms otherwise it will lead to failure. (Indalecio, 2012) LEADERS IN NON FAMILY BUSINESS A simple definition of leadership is that leadership is the art of motivating a group of people to act towards achieving a common goal. (Ward, 2012) A leader in non-family business requires many types of skill for the better functioning of an organization. When it comes to the leadership quality in a leader for a non-family firm, we consider a leader who is ambitious, creative, self-reliable, inspiring, and innovative, also in addition to commitment determination, opportunity obsession, adaptability, self-motivated. (Timmons and spinelli, 2003) In a non-family business, mostly these are transformational leaders who motivate their followers to achieve a long term objectives rather than selfish short term goal. They have the ability to convince their followers to work hard for the achievement of the goal which leaders have in mind. This helps to motivate the followers that turns out to be self compensatory. (Bass, 1985, 1999) Leaders in a non-family firm dont worry about feuding, nepotism, emotions, values and beliefs of family, succession plans. They dont have a shared vision for the organization; everything is cleared about the goal they want to achieve for the expansion or growth of their organization. They have high growth opportunities for their employees because they never hire, promote, and criticize individuals on the basis of familial relationship. They only concentrate on the profits, motivation of employees, monitoring the performance, to gain competitive advantage for the benefit of the firm or to be successful in the market. (Indalecio, 2012) The Leader should be able to introduce a sense of value, respect, and to express a clear vision for the employees so that they can work accordingly. He should also pay attention to the need of the followers assign them particular projects for their personal growth, also teach followers to find a sensible path to examine a situation and also encourage them to be creative. (Bass, 1985) CONCLUSION In a firm, whether it is a family or non-family firm leaders are require running them. Mainly, for a non-family firm leader it is easy to run the organization as compare to a family firm leader. Because he has no tensions about the family values, beliefs, succession planning, family member interests or any other way to run a business in a manner so that it should survive for their upcoming generations. But for a family firm leader these all points matters a lot for their success in the market. The trust, loyalty, and relationship they make with their customers to gain sustainability. Family affect the business in each aspect if the firm doesnt have a Leader with all the leadership quality require operating a family business. In a family firm, leaders require a skill which helps the business to overcome the threats they get in running a family business. He should define the goal of the organization very clearly make sure that there is no partiality in hiring, promoting the employees, and it should be based on the individuals merits abilities. Outline the responsibilities role of each family member and hold them accountable. There should not be any communication gap and also run the business in a non emotional manner. For the advancement of your business everyone working for the organization should be on the same line either for promotion or criticism, also to have a succession plan for the survival of the business after he is gone. (Indalecio, 2012) There are different theories that explain these differences of skills required for a leader in a family a non-family firm. But the main thing is to understand the way a leader should work to keep the employees motivated and also provide them proper opportunities for their personal growth because a successful business is a mixture of different people with different skills. If a leader will follow these in a firms culture then this in turn will lead the organization to achieve their goal in a given time either it is a family business or a non-family business. Referencing: Bass, B. (1985). Leadership performance beyond expectations. New York: Academic Press. Bass, B. (1999). Two decades of research and development in transformational leadership. European Journal of Work and Organizational Psychology. 8, pp. 9-32. Chua, J. H., Chrisman, J. J., and Sharma, P. (1999). Defining the family business by behavior. Entrepreneurship Theory and Practice, 23(4), pp. 19-39. Dyer, W.G. (1986). Cultural Change in Family Firms: Anticipating and managing Business and Family Transitions. San Francisco, Jossey-Bass. Grint, K. (2010). Leadership, a very short introduction. Oxford University Press, London. Indalecio, T. (2012). 5 Common threats to a family business. About.Com : http://familybusiness.about.com/od/managementandoperations/a/commonthreats.htm [Accessed: 18 January 2012] Ibrahim, A. Ellis, W. (1994). Family business management: concepts and practice. Dubuque, IA: Kendall/Hunt. Sorensen, R.L. (2000).The Contribution of Leadership Style and Practices to Family and Business Success. Family Business Review. Vol. 13, no. 3, pp. 183-200. Tagiuri, R. and Davis, J.A. (1996). Bivalent attributes of the family firm. Family Business Review, Vol .9, pp. 199-208. Timmons, J. Spinelli, S. (2003). New venture creation: entrepreneurship for the 21st century (6th ed.). New York: McGraw-Hill Higher Education. Vallejo Martos, M. (2005). Cuando definir es una necesidad. Una propuesta integradora y operativa del concepto de empresa familiar. Investigaciones Europeas de Direccià ³n y Economà ­a de la Empresa. [The Need to Define: Towards an Integrative and Operational Definition of the Family Firm], 11, pp.151-171. Vallejo, M.C. (2009). Analytical Model of Leadership in Family Firms Under Transformational Theoretical Approach: An exploratory study. Family Business Review. pp. 6. Ward, S. (2012). Leadership. About.com: http://sbinfocanada.about.com/od/leadership/g/leadership.htm [Accessed: 18 January 2012] Westhead, P., Howorth, C. and Cowling, M. (2002). Ownership and management issues in first generation and multi generation family firms. Entrepreneurship and Regional Development, 14(3), pp. 247-269.

Negative Effects Experienced By Our Children :: essays research papers

Cause and Effect Negative Effects Experienced By Our Children   Ã‚  Ã‚  Ã‚  Ã‚  What have I done? What will my children have to endure today because of the mistakes I made yesterday? â€Å"†¦ but causing the negative effects of the parents’ offenses to be experienced by their children and grandchildren†¦Ã¢â‚¬  Exodus 34:7 (Complete Jewish Bible)   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"And do you, MaLinda, take this man to be your lawful†¦Ã¢â‚¬  I don’t think I love this man, but what do I do? I’m four months pregnant. What would people think of me if I didn’t get married? And all these people-how would they feel-making them come here and then I say no? What do I do?   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"†¦To have and to hold, so long as you both shall live?† Sigh-â€Å"I do.† Oh God, I hope I didn’t just make a mistake.   Ã‚  Ã‚  Ã‚  Ã‚  Sometimes I wonder how different things would be had I not made that second mistake. The first, well that was having sex outside of marriage. I knew it was wrong, but who knew HOW wrong? I didn’t just affect me-it affected my family, his family and the lives of my two children. Sometimes I think they got hurt the worst. Eight years of marriage. How long did they suffer? How long before I realized what was going on?   Ã‚  Ã‚  Ã‚  Ã‚  My daughter was two years old when I decided that maybe another baby would help. So we had our second child, a boy. It didn’t help. There wasn’t a lot of arguing. There was no communication, just existence.   Ã‚  Ã‚  Ã‚  Ã‚  It was April 1998 when I received the call. One of my former daycare children had made a complaint. There had been suspicion, but not evidence. They called me in-asked me questions. They asked my children questions. I don’t know if we helped.   Ã‚  Ã‚  Ã‚  Ã‚  It was June 1999 when he was found guilty of lewd acts with a minor-2 counts. It’s been 6 years since I’ve removed my children from that house. I still see the negative effects of the mistakes I made. My daughter suffered from emotional stress. For example, for a while we had problems with her seeing imaginary friends. She would watch her two dragons fly around the room or outside of the vehicle. It got to the point where she could even shrink them to fit into her pocket. This way she could take them to class with her. It became even more serious when she tried to get her brother and two cousins involved in playing with her imaginary dragons.

SegmentationTargetMarketpaper

Nordstrom core roof of shoppers, and those which the Nordstrom brand identify strongly with is the high-end luxury shopper. Nordstrom offers a high-quality lineup of designer apparel, shoes, accessories, and cosmetics for the discerning shopper (Explainer. 2013). The second group of shopper Nordstrom caters to is the Nordstrom Rack shopper or those with more modest budgets and spending habits (Explainer. 2013). Regardless of budget, both groups of shoppers desire the high-quality design of Nordstrom product offerings and the perception of that quality that the company creates in its brands Explainer. 013). The average shopper profile is married female, age 25-55. Nordstrom product lines cater to various sub-sets of shoppers. Top Shop and Brass Plum departments appeal to the single female shopper aged between 16-35 while The Rail and Men's departments cater to both single and married males in the age range of 16- 70. Nordstrom Point of View/Narrative and Studio 121 department appeal t o both married and single professional women aged 25-65 where as Savvy and TAB departments cater to the single or married females age 20- 40. Nordstrom designer departments;Individualist, Via C and Collectors, appeal to the high-end luxury shopper ranging in age of 25-65. Numerous other departments make up Nordstrom product offering and appeal to all shopper with its array of products including children's, shoes, cosmetics and home offerings. Cryptographic The Cryptographic make-up of Nordstrom shoppers are as diverse as its products lines. One common core true of all shopper is the desire for quality products and responsive, personalized customer service. Nordstrom shoppers lead active lifestyles; engage in physical and social activities.Nordstrom shoppers are often involved in various civic and social groups, have a wide array of personal and professional interests and family oriented. From the pediatric customer to the geriatric, Nordstrom shoppers have full schedules leaving lit tle time for wasted shopping. A shopping trip to Nordstrom for many is as much a social event as a functional one. Nordstrom recognizes this and has thus put into place its Cafe, a full-service restaurant offering a fine dining experience including alcoholic beverages.The design of the cafe allows shoppers to reconvene with family and friends while providing spite from the task of shopping. Nordstrom clients are fashion forward, discerning and demanding when it comes to quality products thus, the higher than average price point of Nordstrom product offerings is readily accepted. Geographic Nordstrom currently has 225 stores located in the IIS and recently, Canada. (Van Regimens. 2013). Nordstrom began its journey in Seattle, Washington and cornered the market in the western region.Nordstrom has since Opened locations in Minnesota Mall of America, Chicago and most recently, Manhattan in New York, and Canada, gaining more prominence on the East Coast. Strategic placement of Nordstrom stores capitalizes on cities with residents of greater spending power and affluence, maintaining continuity of the brand's identity of high-end luxury and service. Behavioral Characteristics Nordstrom shoppers desire a shopping experience that gives them a sense of importance, status and luxury.Due to their hectic and active lifestyles, the average Nordstrom shopper desires a hassle free quality shopping experience. Quality driven and willing to pay the extra few dollars to feel a sense of esteem and gratification, Nordstrom capitalizes on these behavioral heartsickness by encore raging salespeople to cultivate relationships with their clients thus providing shoppers a sense of trust and loyalty to the brand. Through the provision of personal shoppers, personal stylists and the ability to make an appointment for shopping needs, these behavioral needs are satisfied.The Nordstrom approach is ingenious as it also provides the ability to monitor and track the customers spending habits a nd trends allowing Nordstrom to base its products offerings and service with little margin of error or loss of profits. In addition to being fashion forward, the average Nordstrom shopper is tech savvy. In doing so, Nordstrom has cultivated a strong sense of community among shoppers thus creating a network effect that drives repeat sales (Explainer. 2013). According to Van Regimens (2013), â€Å"Nordstrom objective is to create the finest customer engagement both online and in the traditional store space.

Marketing Strategies for Luxury Brands Essay

New products are continuously launched into the luxury perfume market each year. DKNY’s recent addition to the perfume market is DKNY Pure. As a competitor intending to introduce a similar product into the luxury fashion brand perfume market, consumer behaviour has important implications for the design of a successful marketing strategy. This paper will outline which key factors marketers should attempt to influence in the design of a marketing strategy to introduce a new luxury brand perfume to the market. Through the use of product positioning, identifying buying groups and the target market, extensive advertising and operant conditioning marketers can manipulate the consumer decision-making process together with internal and external influences leading to consumer purchase behaviour. From a marketing perspective luxury fashion brands are defined in by features such as exclusivity, premium prices, excellent quality, distinctiveness, image, status and other aspirational characteristics (Fionda & Moore, 2009). For many consumers the purchase of luxury fashion brand perfume is a high-involvement and emotional decision (Sadeghi & Tabrizi, 2011). These purchases involve the use of extended decision-making with an extensive search of internal and external information and a considerable evaluation of alternative products available (Quester, Pettigrew & Hawkins, 2011). An extensive advertising campaign should be used the major marketing strategy for the introduction of a new product in the luxury perfume market as it can be used to manipulate and influence consumer behaviour in a number of ways. Influencing the consumer decision-making process In order to influence the consumer decision-making process advertising can be used as external stimuli in order to trigger the first stage of the consumer decision making process; problem or need recognition. Advertising can influence consumer behaviour by affecting the consumer’s desired state or their existing state (Quester, Pettigrew & Hawkins, 2011), prompting the identification of perceived need or desire for a product. Strategic marketing campaigns such as preannouncements (for example through media releases or samples) can be used to influence consumer anticipation, attention and desire or perceived need prior to the launch of a new product such as a luxury perfume (Schatzel & Calantone, 2006). By understanding the motives which direct consumers to purchase products and the needs they are seeking to satisfy marketers can target their advertising more effectively (Kotler et al, 2007). For luxury brand perfume advertising can be used to highlight the emotional need of the consumer focussing on their â€Å"esteem needs† as described by Maslow’s Hierarchy of Needs (Kotler et al, 2007; Quester, Pettigrew & Hawkins, 2011). Emotional self-esteem needs can be effectively used in advertising luxury brand perfume to women by including messages and visuals which suggest sophistication, elegance, love and confidence. Feeling and emotion significantly shapes consumer intentions for perfume with consumers visualising, imagining, estimating and assessing the perceived feelings gained from purchasing and using the product (Sadeghi & Tabrizi, 2011). Perception Marketing efforts should focus on building customers perception of both the brand and the product. Perception is a significant internal factor in a consumers’ purchase decision for luxury brand perfume. The perception process involves processing information from exposure, attention and interpretation with meanings recorded as memory (Kotler et al 2007). Consumer perceptions can be manipulated through product positioning; in this case introducing a new perfume’s under the familiar luxury brand image will position it in the high-end perfume market creating a perception that it is a similar high-end product. Identifying the desired product position allows marketers to design strategies to develop the appropriate product image for that particular target market (Quester, Pettigrew & Hawkins, 2011). Perfumes are products that are comprised of both tangible and intangible characteristics designed to satisfy consumers. Perceptions of quality can be influenced by the tangible (intrinsic) characteristics of the product; for perfume this is the bottle and the package. Through the application of beautiful and clever product design and packaging marketers can manipulate consumer perception of the perfume and its image (Sadeghi & Tabrizi, 2011). Intangible (extrinsic) characteristics such as price, store image or brand image also serve to influence the consumer’s perception of quality (Quester, Pettigrew & Hawkins, 2011). Setting higher prices for the perfume consistent with the product position and target market (Fionda & Moore, 2009) and stocking the perfume in high-end department stores are strategies that can be employed to infer quality and influence consumer perceptions of status. Brand image and brand awareness Brand leveraging strategies can be employed to capitalise on the brand equity of a familiar luxury brand by giving the brand name to a new product (Quester, Pettigrew & Hawkins, 2011). By introducing a new perfume using an established luxury fashion brand (either as a product or line extension) marketers can increase consumer recognition and acceptance of new products (Wu & Lo, 2009) as well as making the most of the perceived intangible benefits associated with a positive brand image. A consumer’s positive perception of brand image of familiar luxury fashion brands has a significant effect on increasing purchase intentions of the products produced by those brands. The creation and usage of a strong brand image can be used by marketers to reduce uncertainty around product evaluation (or perceived purchase risk) whilst also increasing confidence in product quality (Sadeghi & Tabrizi, 2011). Consumers view brand as an important part of a product which adds perceived value to the product (Wu & Lo, 2009; Sadeghi & Tabrizi, 2011). Launching a perfume under an existing familiar brand with a positive brand image can generate competitive advantage by increasing consumer’s interest and attention and resulting positive evaluation of a product (Fionda & Moore, 2009). Further, consumers are likely to give greater attention to a familiar brand and to engage more effort in processing information about a product with a familiar brand name (Sadeghi & Tabrizi, 2011). Brand personality & celebrity endorsement Brand personality is a key factor in brand identity and is highly influential in the consumer decision making process as it relates to the desire to satisfy needs of self-esteem and belonging (Rajagopal, 2006). Consumers are motivated to purchase products from brands that reflect their own personality or that portrays personalities to which they aspire (Sirgy, 1982; Guthrie & Kim, 2009; Spry, Pappu & Cornwell, 2011). Celebrity endorsement is considered an effective strategy by marketers as a highly visible means of brand personality creation ((Rajagopal, 2006; Spry, Pappu & Cornwell, 2011). Endorsement by celebrities influences consumer behaviour through attracting increased attention, generating greater brand recall and recognition (Quester, Pettigrew & Hawkins, 2011; Spry, Pappu & Cornwell, 2011). Dean (1999, as cited in Spry, Pappu & Cornwell, 2011) further posits that celebrity endorsement can also influence a consumer’s perceptions of product quality and distinctiveness. The effectiveness of using a celebrity to endorse a product will be enhanced if there is congruence between the celebrity’s image, the product (and brand) personality and the self-concept of the target market (Quester, Pettigrew & Hawkins, 2011). Market research should be conducted to determine perceptions of chosen celebrities to ensure they are credible and have attributes that coincide with the target market’s needs and desires (Quester, Pettigrew & Hawkins, 2011; Spry, Pappu & Cornwell, 2011). For the luxury brand perfume market such attributes should be based on attractiveness and image. Learning & operant conditioning Consumers learn about products through the knowledge and experience gained from purchase and consumption (Quester, Pettigrew & Hawkins, 2011). By understanding how consumers learn about products marketers can include information to assist and influence the consumer decision-making process. Operant conditioning is highly effective marketing strategy used to influence consumer behaviour particularly in high involvement purchases such as perfume (Peter & Nord, 1982; Quester, Pettigrew & Hawkins, 2011). Operant conditioning can shape positive reinforcement for consumer purchase intention (Amor & Guilbert, 2009). By trialling, using tester bottles and sample spray cards the product consumers are able to experience the perfume determine if they like the scent and if it smells good on their skin. Amor & Guilbert (2009) suggest that consumers are more likely to respond to new perfume samples than established ones. Marketers can provide free samples during related purchases to encourage product trial (Amor & Guilbert, 2009) which assists in capturing consumer attention and increasing product familiarity (Sadeghi & Tabrizi, 2011). Placing samples in high-end fashion magazines will also assist with familiarity as well as perception of quality. Using free samples as promotional tools may also assist marketers in developing a positive attitude toward the sampled perfume product as well as toward to the brand (Amor & Guilbert, 2009). External influences A consumer’s purchasing behaviour is also influenced by social factors. By identifying the roles in the buying process marketers can incorporate this information in the product design and advertising message decisions (Kotler et al 2007). For women’s perfume the same person might play several roles in the purchasing decision. The purchaser will often be the initiator of the purchase, the decider who ultimately makes the purchasing decision and the user or wearer of the perfume (Kotler et al). Products such as perfume that are complementary to self-image are occasionally purchased by consumers as gifts for themselves. Marketers can target the fulfilment of self-gifting motivations by interspersing perfumes with other products such as cosmetics so that sales-staff might promote combining purchases (Mick, Demoss & Faber, 1992). Males may also be purchasers of women’s perfume as gifts. Identifying this group in the buying process will enable targeted marketing through the development of gift packs around peak gift periods such as Christmas, and Valentines Day. As shown in the above discussion through the use of extensive advertising campaigns marketers can influence consumer purchase intention through stimulating emotional need or desire for the new perfume product as well as creating attention and awareness. Identifying and establishing the product position and the roles in the buying process will enable marketers to design and direct advertising at the desired target segments. The use of an established luxury brand to launch the product can influence consumer’s perceptions of quality and status of the brand and by association the perfume. Whilst credible celebrities can be used in advertising campaigns to create or support brand personality influencing attention, increasing brand recognition and product recall as well as further addressing consumer’s desire for fulfilment of self-concept needs. Finally operant conditioning through the provision on free samples and testers will be used to shape consumer learning about the new product by positive reinforcement, as well as capturing consumer attention and further increasing brand awareness. By understanding the relevant influences of consumer behaviour to the new product marketers can incorporate this theory in order to manipulate the buying intentions and purchase behaviours of consumers and create a successful marketing campaign.

Nobel Peace Prize winners essays

Nobel Peace Prize winners essays The theories of these five men: John C. Harsanyi, John Nash, Reinhard Selten, Robert W. Fogel, and Douglass C. North, made an abundant progress in the Economic Sciences in America and the economy. For these great accomplishments, these five were awarded the Noble Peace Prize in Economic Sciences in 1994(Harsanyi, Nash, Selten), and 1993(Forgel, North). The three economists who was awarded the Noble Peace Prize in 1994 for their excellent work and progress in game theory was know as pioneers in using games like chess and poker as the foundation for understanding complex economic issues. This was precisely half a century after John Von Neumann and Osar Morgenstern launched the field with the publication of The Theory of Games and Economic Behavior. John F. Nash of Princeton University(a American economists), John C. Harsanyi of the University of California at Berkeley(a Hungarian economist), and Reinhard Selten of the Rheinische Friedrich- Wilhelms-Universitat in Bonn(a German economists), shared the award, and the $930,000 cash award for their achievements in economics.1 The trios accomplishment portrayed the significance of Von Neumann and Morgenstern's contribution to game theory, which was recognized by economists and others almost immediately. The lessons they drew from homely games like chess and poker had exemplified universal application to economic situations in which the participants had the power to anticipate and affect other participants' actions. Harsanyi stated it is a theory of strategic interactions...of rational behavior in social situations in which each player has to choose his moves on the basis of what he thinks the other players counter moves are likely to be2 Economists did not have an immediate success in applying their insights to a field whose preoccupation with the idea of free competition required that the...

Mirror By Silvia Plath Essays - American People Of German Descent

Mirror By Silvia Plath Essays - American People Of German Descent Mirror By Silvia Plath By just reading the profound poem Mirror by Silvia Plath I am currently in a moment of weakness. As clich as it might sound, it is utterly true. It is one of those pieces that will pull you in deep, but wont release until it is good and ready. It is that telling. It speaks the truth. By truly appreciating what Sylvia has presented, I will try to interpret every line. She first describes the mirror, it doesnt stereotype, and whatever approaches is neutral. The image quickly appears without a hint of second-guessing, the mirror does not dismiss or like the image, again it stays neutral. It doesnt exacerbate the object just sees and spews it back the way it is. These last details given by Plath are extremely brilliant. There is a vision of a woman bending over, trying to adjust her imperfections, somehow making them less visible. Making the mirror seem like an evil, Plath suggests it is like a mere candle or moon, where there is mystery present, and no sign of truth is to be told. Again there is another simple image, an image easily shown truthfully, and the simplicity of a back of a woman. The poem says faithfully prompting the speaking of the truth, leading to absolute disappointment. Soon there are tears developed, She rewards me hardly. Sure the tears speak of rewarding based solely on honestly and truthfulness. Not based on content with the image. The most important line of this piece is I am important to her. She comes and goes. This is beautifully put. This is extremely profound yet so easy to relate to. There is a necessity of having a mirror. It speaks the harsh reality of society. It shows what to correct, what to dismiss. I truly embrace the last two lines of this poem. Even though the mirror is the utter enemy, the woman comes back repeatedly. This shows how much it is needed. Years go by staring at this object looking for answers. Apparently, the woman didnt take the honesty gracefully; she thus aged to a terrible fish. This was an extremely philosophical and weighty piece. I find myself relating to every line one way or another. Most people do. It was tragic, but brutally honest.

Special Feeding Adaptations of the Seahorse

Special Feeding Adaptations of the Seahorse The seahorse is one of 54 different species of fish in the marine genus Hippocampus- a word that comes from the Greek word for horse. Only a small handful of species are commonly seen in tropical and temperate waters of both the Pacific and Atlantic Oceans. They range in size from tiny, 1/2-inch fish to nearly 14 inches in length. Seahorses are one of the only fish that swim in an upright position  and are the slowest-swimming of all fishes. Seahorses are generally considered to be an evolved form of pipefish.   How Sea Horses Eat Because they swim so slowly, eating can be a challenge for the seahorse. Further complicating things is the fact that a seahorse has no stomach. It needs to eat almost constantly because food quickly passes straight through its digestive system. According to  The Seahorse Trust, an adult seahorse will eat 30 to 50 times per day, while baby  seahorses  eat 3,000 pieces of food per day. Seahorses do not have teeth; they suck in their food and swallow it whole. Thus their prey needs to be very small. Primarily, seahorses feed on plankton, small fish and small crustaceans, such as shrimp and copepods. To compensate for its lack of swimming speed, a seahorses neck is well adapted for catching prey, reports Scientific American. Seahorses ambush their prey by hovering silently nearby, attached to plants or corals and often camouflaged to blend in with their surroundings. Suddenly, the seahorse will tilt its head and slurp in its prey. This movement results in a distinctive sound. Unlike their relatives, the pipefish, seahorses can extend their heads forward, a process that is aided by their curving neck. Although they cant swim as well as pipefish, The seahorse has the ability to stealthily reach out and strike their prey. This means that they can wait for prey to pass by their perch, rather than actively pursuing them- a task that is difficult given their very slow speed. The hunt for prey is also aided by the seahorses eyes, which have evolved to move independently, allowing them an easier search for prey.   Seahorses as Aquarium Specimens What about captive seahorses? Seahorses are popular in the aquarium trade, and there is currently a movement to raise seahorses in captivity to protect the wild population. With coral reefs in danger, the native habitat of the seahorse is also challenged, leading to ethical concerns about harvesting them from the wild for the aquarium trade. Further, captive-bred seahorses seem to thrive better in aquariums than do capture  wild seahorses.   However, efforts to breed seahorses in captivity is somewhat complicated by the fact that young seahorses prefer live food that must be very small, given the tiny size of the young seahorses. While they are often fed frozen crustaceans, captive seahorses do better when feeding on live food. An article in the journal Aquaculture, suggests that live wild- or captive-raised copepods (tiny crustaceans)  and rotifers are a good food source that allows young seahorses to thrive in captivity.   References and Further Information: Bai, N. 2011. How the Seahorse Got Its Curves. Scientific American. Accessed August 29, 2013. Birch Aquarium. Secrets of the Seahorse. Accessed August 29, 2013. Project Seahorse. Why Seahorse? Essential Facts About Seahorses. Accessed August 29, 2013. Scales, H. 2009. Poseidons Steed: The Story of Seahorses, From Myth to Reality. Gotham Books. Souza-Santos, L.P. 2013. Prey Selection of Juvenile Seahorses. Aquaculture: 404-405:35-40. Accessed August 29, 2013.

The Effect of Technology on Education Essay Example | Topics and Well Written Essays - 750 words

The Effect of Technology on Education - Essay Example The adoption of technology in education is capable of giving opportunity to the students to develop their thoughts according to the education offered. Before 2nd world war the American Business men used to appreciate the educational system that made people into workers without will or purpose. The adoption of technology into education should be in such a manner that it can be utilized in all the branches of education, so that no branch of education is left out without using the advances in technology. By adopting the technology in education there is a chance to liberate the effects of political philosophy. There is a possibility of changing the political philosophy according to the education by using technology. First of all the adoption of technology in any education concentrates on industrial efficiency and it produces efficient workers and managers. By adopting the technology efficiently and prudently in education, the present education system is producing the human resources. (Ma rot, Helen, 1865-1940, 2004) It is opined by number of experts and Glenn commission in 2000 that the educational technology and education interface is advantageous for both. The technology can get commercial usage and the purview and quality of the education can be enhanced. This is due to the fact that the educational technology regarding computer and its peripherals has grown rapidly in recent years. The usage of technology in education will result the increase of usage of technology in the commercial organizations and industry and vice versa. The present day students cannot understand or digest the limitations of technology in the educational institutions and the institutions that offer technological facilities are considered as the best ones in their domain. Both educational and industrial technologies are using internet related technology and this formed the core of education and business. The digital connectivity with other educational institutions, universities and industries is becoming more and more vi tal as the information and knowledge sharing has been organized and it will increase the efficiency of the institutions. The following quote is the opinion of the US department of commerce. "Therefore raising the level of digital inclusion by increasing the number of people using the technology tools of the digital age is a vitally important national goal. "(No author, 2005) 3. Enhancing the Positive Educational Change The vital importance of the technology is insisted due to the effective and positive change in education due to increase in usage of technology. The inability and uncertainty of schools and universities that do not provide leadership in technology areas of education cannot improve and share learning processes and methods. The sharing of the thoughts and views which is used to be done in the past after the education can be done in the course of education due to technology. This effect can make meaningful recommendation of increase of usage of technology in education. When the knowledge of technology is inadequate for any institution to make meaningful recommendations, they can take assistance of the government and industry. This advice is due to the fact that the technology is responsible for the increase of productivity and profitability in many industries. As the increase of p

How a person can fall into debt Essay Example | Topics and Well Written Essays - 500 words

How a person can fall into debt - Essay Example A person missing on one or two payments can kick start a process of never ending debt trap where enormous amount of charges in the form of late payments, mark-ups etc are charged which never subsidize to allow a breathing space to the person availing the debt. Falling into debt is not a new phenomenon as almost everyone in civilized world is trapped into this never ending vicious cycle of debt. There are various ways through which a person can fall into debt. These means include from economic hardships to increasing social pressures to maintain certain social status within a society. b. Living beyond one’s means therefore force individuals to look for money to match their lifestyle with those they want to match. Thus forcing them to incur high cost debt and when they fail to payback, a never ending spiral of mounting debt start to increase thus almost perpetually forcing them to remain into debt. Social as well as economic pressures on individuals force them to fall into debt. This falling into debt, in current world, is mostly done through financial institutions – banks especially which offer various products catered according to individual needs at high cost which ultimately put a person into perpetual

A Socio-Psychology Study Essay Example | Topics and Well Written Essays - 750 words

A Socio-Psychology Study - Essay Example Choosing people with the same overall qualities such as those mentioned will lower the chances of external causes of stress or fatigue causing emotional or irrational behavior. Interviews with potential participants in the study will help determine these characteristics and rule out people with cause for emotional reactions. In addition to the interviews, potential participants will need to be offered an informed consent document. This document will detail the ideas of the study, explain any potential risks to participating in the study, and assure the privacy and protection of participants' information. Additionally, potential participants will be encouraged to be completely honest regarding their personal lives; an inaccurate answer regarding issues, such as stress and sleeping patterns, can not only skew the results of the study but also place these participants at risk during the study. Once the list of participants has been finalized, a study of their normal behavior and reactions will need to be conducted. This portion of the study will involve analyzing their reactions to various things such as news, familial situations, job stress, and other problems that sometimes arise during daily life. Creating a controlled environment that limits the level of outside influence on emotions will prove to be the most difficult part of performing such a study. Additionally, participants must be told or shown situations that are real to them; natural reactions may not be had if the participants do not believe the situations they are being shown or cannot relate to these situations. During this time, each participant will be given a recommended level of restful sleep. Monitors can also be used to measure things not verbally or visually seen, such as heart rate, breathing, and swea--similar to the machines used by police departments during lie-detector tests. Additionally, the group of participants will be placed together to enable social interaction during the study. They will be introduced to each other under the pretenses of a social setting. During this meeting, activities and features that promote social mingling, such as board games, card games, and refreshments will be offered. Once participants are able to overcome the awkward introduction phase of social interaction, researchers can begin to study their reactions to each other in a social setting. This portion of the study will need to be performed for an extended time period; participants must interact with each other long enough to get to know the other participants in a variety of ways, including long enough for possible pet peeves to arise and cause reactions. After being satisfied with the level of analysis and an understanding of the behavioral patterns and reactions of each participant, the study group will be deprived of several hours of restful sleep over an extended period of time. This will ensure that their fatigue levels are high but not outside of safety levels for normal functioning. At this point, the study will be carried out in the same manner as before; this time watching for signs of emotional reactions, behaviors, and decisions. To minimize the chances of coincidence,

Was Jesus an apocalyptic teacher Essay Example | Topics and Well Written Essays - 1500 words

Was Jesus an apocalyptic teacher - Essay Example Many believed Jesus was a teacher, a hero, a king, a God, who was the fulfillment of Gods promise of showing goodness first to his people-the Jews, then to the rest of the "gentile" world. As a teacher of good virtues, to the Christians, Jesus was the best. However, scholars and critics marked the contents of his messages as apocalyptic in nature and even classified him among the Jewish fundamentalists of his time who desperately portrayed the promised messiah to redeem his nation from hopelessness. Despite this we believe that his teaching, although contained some apocalyptic messages, is more deep-seated and applies to the very nature of man that when really accepted and lived into, would provide greater understanding and harmony among all the people. Most of his messages are not time-bound and can even be applied universally, for the self and for the others. Some hinted that if Jesus was not really the promised son of God, then his story is the greatest hoax ever that corrupted the earth. Amidst all criticisms we have known that the teachings he brought are priceless and have stood through the test of times. We have heard a lot about Jesus and the controversies surrounding his existence. We have no point discussing further on the controversy and we accept the fact that Jesus truly existed and brought good news in his time that created a stir globally. The question that lies ahead is putting up the teachings of Jesus on the real context and purpose. Evidences have shown that the only living sources of his teachings are the gospels, which was originally passed verbally, written, and rewritten, until finally it came out to a form so varied from the original context. The New Testament Books that we have are just few of the literatures produced almost a century after the real Jesus died. As the teachings are passed across different personalities, cultures, and communities, some thoughts are added and some are omitted. The revisions on the composition had only stopped when the final compilation came out. But the value of the message lies not on the way it is formulated. As Norman Perrin, Associate Professor of New Testament at the Divinity School of the University of Chicago stated in his Reconstruction and Interpretation of the Teachings of Jesus, it is not the accuracy of historical account that is being emphasized in the writings but the applicability of the teachings to the lives of Jesus' followers. Although many have changed in the messages and teachings, the essence is preserved and the usefulness of the teaching is still acceptable. A scholarly evaluation on the writing and rewriting of the original teachings can be discussed in technical or theological terms but what is important to an ordinary Christian believer is the impact the messages has caused their lives whatever are the motives, perspectives, orientation, and purpose of the writers. The changes may have caused vagueness or over-simplicity but the application is clear that they lived and caused to change lives until the present time. The Teachings The Apocalyptic teaching of Jesus Apocalyptic themes are very prevalent among the teachings of the early Jewish teachers and prophets and even the times of Jesus. This may have influenced him since "many of his convictions and

Quality Management In Health Care Research Paper

Quality Management In Health Care - Research Paper Example The growing predominance of chronic illness and the search for less costly delivery settings, post-acute and long-term mental and physical health care services are increasingly important. ( Huq & Martin, 2005) Expenditures for nursing homes and home health care have grown as a percentage of NHE from 8% or $48.9 billion in 1988, to 13.2% or $171.5 billion in 2000. Medication is one of the most important tools for the healthcare and psychological field in the United States used to help treat people with mental health problems and psychological abnormalities. (Carson, K. D., Carson, Roe, C. W., Birkenmeie & Phillips, J. C., 1999). During the past decade, mental health researchers and professionals have seen a rise in the number of prescriptions being given to mental health patients in the United States, especially to children. Keeping that in mind, it has been tried to find if overmedicate these mental health patients in the U.S? Nursing homes are the principal institutions for long-term care delivery to patients with mental health issues. In 2000, there were 17 thousand federally qualified nursing homes in the United States. Medicaid is the primary payer for nursing home services, accounting for 68% of nursing home patients in 1999. Medicare covers only a small percentage of nursing home services, accounting for 9% of patients in 1999. (Grol, R., 2001) In contrast to hospitals, two-thirds of all of the nursing homes are under private, for-profit ownership. Hospitals and inpatient care have long been a central feature of the U.S. health care services industry. (Huq, Z., & Martin, T., 2005) With the development of antibiotics and improved surgical techniques and anesthesia in the mid-20th century, the hospital became the hub for the practice of medicine, earning its designation as â€Å"the physician's workshop.†

Why businessman need to know about young people's buying behavior Essay

Why businessman need to know about young people's buying behavior - Essay Example The paper intended to trace the important trends shaping the buying behaviour of young people and the possible repercussions of ignoring these trends and their outcomes, by businessmen. It ought to be mentioned that collectively speaking, the researched sources agreed upon attributing people affiliated to the age group 15-30 years as being classified to be considered ‘young’. Approach To meet the objectives envisaged in the purpose statement of this paper, the research scholar resorted to an exhaustive study and analysis of the available academic and media sources to recognize the salient trends influencing the young consumers, an ignorance of which could have a detrimental impact on the modern businesses. The sources resorted to for research purposes included books, journals and print publications like news papers and magazines. The intentional approach was to correlate the varied facts in the research sources so as to identify the prominent trends having an impact on t he buying behaviour of the modern young consumers, and with which the contemporary businessmen need to be conversant with. In a theoretical context, this general review attempted to initiate a research and study into the factors influencing young buyers and their repercussions for the businesses aiming at targeting young customers. Findings. The research paper came to the conclusion that the buying behaviour of the modern youth is being shaped by multiple socio-economic trends. The businesses can immensely benefit by being cognizant of these trends and by responding to their impact on the young buyers. Limitations As this paper is based on the views and conclusions culled from varied academic and media sources, the conclusions drawn may tend to differ from the general views and opinions of the established authorities on the topic under consideration. Besides, since most of the sources referred to, belonged to varied time periods, the conclusions drawn may not represent the current and up to date opinions. Practical Implications This paper may prove informative and insightful to the businesses interested in attracting and influencing young buyers. Value This paper is unique in the sense that very few researchers have attempted to delineate the varied trends influencing the young consumers, and their implications for the businesses and corporations. Key Words: Young People, Consumption, Behaviour, Trends, Buying, E-Commerce 1.0 Introduction In a very conservative and traditional context, businessmen used to focus on the consumers lying between the age group 30 and 45. However, things have changed in the last two decades, in the sense that more and more young people are entering the markets as potential buyers (Michman et al., 2003). One simply cannot accept the fact that consumerism and the material aspects of life are confined merely to the older generation. Actually, the young people of today are much more in tandem with the varied aspects of consumerism and materialism. In this context, it has become imperative for the businessmen to understand and have a pragmatic insight into the buying behaviour of the young people, so that they can target their marketing strategies and business plans as per the needs and aspirations of this potent and influential consumer segment. It is a must for the busines smen to understand as to how the young consumers perceive and value their products and services. Realistically speaking, the more competition oriented and proactive businessmen are already in the process of narrowing down their focus on the young consumers. Yes, to a great extent, the young people of today are more receptive of and vulnerable to varied promotional and advertising approaches (O’Shaughnessy & O’

Quality Management In Health Care Research Paper

Quality Management In Health Care - Research Paper Example The growing predominance of chronic illness and the search for less costly delivery settings, post-acute and long-term mental and physical health care services are increasingly important. ( Huq & Martin, 2005) Expenditures for nursing homes and home health care have grown as a percentage of NHE from 8% or $48.9 billion in 1988, to 13.2% or $171.5 billion in 2000. Medication is one of the most important tools for the healthcare and psychological field in the United States used to help treat people with mental health problems and psychological abnormalities. (Carson, K. D., Carson, Roe, C. W., Birkenmeie & Phillips, J. C., 1999). During the past decade, mental health researchers and professionals have seen a rise in the number of prescriptions being given to mental health patients in the United States, especially to children. Keeping that in mind, it has been tried to find if overmedicate these mental health patients in the U.S? Nursing homes are the principal institutions for long-term care delivery to patients with mental health issues. In 2000, there were 17 thousand federally qualified nursing homes in the United States. Medicaid is the primary payer for nursing home services, accounting for 68% of nursing home patients in 1999. Medicare covers only a small percentage of nursing home services, accounting for 9% of patients in 1999. (Grol, R., 2001) In contrast to hospitals, two-thirds of all of the nursing homes are under private, for-profit ownership. Hospitals and inpatient care have long been a central feature of the U.S. health care services industry. (Huq, Z., & Martin, T., 2005) With the development of antibiotics and improved surgical techniques and anesthesia in the mid-20th century, the hospital became the hub for the practice of medicine, earning its designation as â€Å"the physician's workshop.†

Discrimination - Gender Essay Example for Free

Discrimination Gender Essay Write a 100- to 200-word response to each of the following questions. Provide citations for all the sources you use. †¢ What is discrimination? How is discrimination different from prejudice and stereotyping? Discrimination is the denial of opportunities and equal rights to individuals and groups because of predjudice or for other arbitrary reasons. Discrimination is different from predjudice and stereotyping because discrimination are actual negative actions towards the objects of predjudice. Stereotype is an unreliable generalization of members of a particular group and predjudice is a negative attitude and emotion response to members of a group. †¢ What are the causes of discrimination? Discrimination can be caused from learned behavior If you grew up in a home where your parents discriminated against others, then your more than Likely to do the same thing. Growing up in a neighborhood where there are mostly people of the same race and members of a different race coming into your neighborhood can cause discrimination. I also believe ignorance is probably one of the main causes of discrimination people are blind to the fact that we are all human beings and have feelings and everyone should be treated the same regardless of race, ethnicity, gender, oreientation, disability etc. †¢ How is discrimination faced by one identity group (race, ethnicity, religious beliefs, gender, sexual orientation, age, or disability) the same as discrimination faced by another? How are they different? I would agree that sexual orientation and gender face similar discrimination if you are gay, straight transgender people will look at you in disgust they will treat you differently and deny certain rights llke getting a job, marrying, and many more gender can be similar in the sense that you can be denied certain job positions and be incapable of performing certain duties especially a female who tries to attempt to do a job that is usually done by a man. I think the difference in the two is sexual orientation is a much bigger problem and strict laws have been put into effect for people who discriminate against gays, transgender, lesbians and they are still continuing to fight for equal rights today like getting married as far as gender if you’re male and female you have that right automaticall, whereas the gay community doesn’t. Racial and Ethnic Groups (13th ed. ) (Schaefer).

Cross Culture Affects The Global Fast Foods

Cross Culture Affects The Global Fast Foods Michel Camdessus, former managing director of the International Monetary Fund (IMF) said that: Globalization is simply the continuation of the trend toward greater international economic integration that has been under way for the last fifty years. The difference is that todays markets are larger, more complex, and more closely integrated than ever before. And now capital moves at a speed and in volumes that would have been inconceivable a few decades ago. (Walker, Walker, Schmitz, 2003, p.2). One could surely argue that, globalisation as defined by our contemporary experience, is a continuation of a historical evolution that has been underway for at least the past five hundred years, with European colonialisation and imperialism leading to a dynamic between parochial tribalism and global commerce that frames the modern state of affairs- a dialectical dynamic that Benjamin Barber (1996) fittingly calls Jihad vs. McWorld. As stated by Elmer (2003), Stepping out and fitting in around the world is what multinationals brand of companies are doing to conquer new markets and to be sustainable on the long run. The challenge of crossing the border to step out and fit in each and every culture worldwide (Elmer, 2003), and be both a global and a local company is the effort of Fast Food brands like KFC, McDonalds and Nandos. Downs (1993) stated that One of the greatest stumbling blocks to understanding other peoples within or without a particular culture is the tendency to judge others behavior by our own standards. As per Criag Storti (1989. P. 32-34): The more we retreat from the culture and the people the less we learn about them; the less we know about them the more uncomfortable we feel among them; the more uncomfortable we fell among them the more inclined we are to withdraw. Therefore to survive a multinational has to learn about the people of the country they are operating in. Hofstede (1991), Trompenaars (1993), Czinkota and Ronkainen (1993) all agreed that culture is based on languages, economy, religion, policies, social institutions, class, values, status, attitudes, manners, customs, material items, aesthetics and education, which subsequently influences managerial values. The ability of Hofstedes framework to capture more than the individualism-collectivism dimension of culture contributed to its popularity (Sivakuma and Nakata, 2001). According to Hofstede (1980), the uncertainty avoidance dimension deals with the national cultures ability to tolerate ambiguity. Individuals in these high uncertainty avoidance cultures tend to be rigid and dogmatic. They are threatened by unknown situations. Life is perceived to have many risks, and the resultant stress needs to be lessened. So the cultures may rely upon such mechanisms as rules, customs, laws, and religion in pursuit of security. 1.2 Problem Definition With the effect of globalization, it has been noted that many multinational fast food brands are establishing in the Mauritius. After nearly 30 years that KFC implemented itself in Mauritius, we now have an influx of different famous brands of fast foods. Another phenomenon leading to this increase of fast food on the market is the opening of retail outlets like Bagatelle and Cascavelle. Mauritius is known for its history of different ethnic groups and with a diversity of food culture, the question arising is how these companies are able to gain share of the market and how they have adapted themselves to the Mauritian culture. 1.3 The industry understudy This study will be conducted for the Fast Food industry with reference to the following multinational brands: KFC, McDonalds and Nandos. This will enable us to analyse how they are operating and how the importation of American and Portuguese food culture are adapting to our famous Mauritian cuisine:Bryani, Dal puri, Gateaux Piment, Mine Bouille and other typical Mauritian food. 1.4 Aim of research The aim of this research is to investigate how these multinationals are facing the cross cultural barriers and how they have been able to overcome them. 1.5 Objective of Research To identify cross cultural barriers existing in the Mauritian Market and the fast food sector. To analyse how cross culture barriers affects the Marketing strategies of Fast Food Companies To analyse the impact of cross culture on the brand equity of these Multinationals To analyse the impact of the anxiety and uncertainty avoidance theory faced by Fast Food Multinational on the Market. To evaluate how Mauritians has accepted these Multinationals in their culture. 1.6 Research Structure and hypotheses Companies who extend their business abroad have to face a challenge of cross-cultural communication. Bennis and Nanus (1985) refer to Erez (1992) and claim that communication is the only approach by which group members can cooperate with each other toward the goal of organization. In line with this a possible hypothesis is as follows: HYPOTHESIS 1 Ho: Cross cultural barriers have no impact on fast food multinational marketing strategies H1: cross cultural barriers have impact on fast food multinational marketing strategies Steenkamp et al. (2003) found that perceived brand globalness was positively related to perceived quality and prestige. Another hypothesis can be: HYPOTHESIS 2 H3: Cross cultural barriers have no impact on brand equity of fast food multinational marketing strategies H4: Cross cultural barriers have impact on brand equity of fast food multinational marketing strategies Hofstede (1991, p. 116) points out that uncertainty avoidance should not be confused with risk avoidance even more than reducing risk, uncertainty avoidance leads to a reduction of ambiguity. One of hypothesis will show this from the study HYPOTHESIS 3 H5: The anxiety and uncertainty avoidance theory have no impact on Fast foods Multinationals on the Market. H6: The anxiety and uncertainty avoidance theory have impact on Fast foods Multinationals on the Market. Levitt (1983, p. 87) argues that well-managed companies have moved from emphasis on customizing items to offering globally standardized products that are advanced, functional, reliable and low priced. The following hypothesis will try to this point. HYPOTHESIS 4 H7: Mauritian has adopted these Multinational Fast Foods. H8: Mauritian has not adopted these Multinational Fast Foods. 1.7 Structure of the Study The dissertation will comprise of different chapters as outlined below. Chapter 1: Introduction defines the background of the research and outlines the aim and research objectives. It also gives an overview of the structure of the study to be carried out. Chapter 2: Literature Review -presents a detailed account of relevant materials in relation to the subject matter including theories and principles relating to cross-cultural barriers, also in relation to the food and fast foods multinationals. It also emphasizes on Individualism versus collectivism and uncertainty avoidance in relation to Hofstedes cultural framework. Chapter 3: Situation Analysis It provides a brief of the Mauritian Fast food Multinationals and the problem they have encounter to be present on the Market Chapter 4: Methodology defines the basic methods used to carry out this study along with the procedures that are used to analyse and prepare the collected data. It also identifies the problems and limitations during the research. Chapter 5: Analysis Findings Presents an analysis of the data collected together with a discussion. Chapter 6: Recommendations Conclusion provides recommendations to provide a smoother adjustment for the Fast Food Multinationals in view with cross cultural issues. Chapter 2 Literature review Since the very beginning of human history, food has assembled peoples in the way that no any other things have been able to do. No matter whether it was the ancient agora or todays modern day supermarket or restaurant, the market of food has always played a central role in humans lives, communities, communication, and culture (Huddleston et al., 2009; DeJesus and Tian, 2004). Culture is often defined as a system of values as well as a determinant of consumer behavior. Members of a particular culture transform their experiences with their physical and social environments to an abstract level of belief about what is desirable and what is not (Lillis and Tian 2010). Such encoded beliefs, called values, act as a general guide for everyday behaviors, including those pertaining to buying and consumption. Cultural values differ among nations along Hofstedes four dimensions of national character (Emery and Tian, 2003; Hofstede, 1984; Tian, 2002). The growing amount of international business has increased the need to understand consumer behavior from a cross-cultural perspective (Mooij, 2004; Senguder, 2001; Sunderland and Denny, 2007; Tian 2002 a). With the globalisation of markets, marketing research has assumed a truly international character and this trend is likely to continue (Malhotra et al., 1994). Todays Consumers have greater knowledge of the value of various competing offerings. Effective communications may be the most important competitive advantage that firms have to meet diverse consumer needs on a global basis. According to Edmondson (2000), two-thirds of all industries either already operate globally or are in the process of doing so, McDonaldss earns over 62% of its income outside the U.S. For cross-cultural acceptance, Altering and adjusting the marketing mix determinants are essential and vital to suit local tastes, meet special needs and consumers non-identical requirements (Czinkota and Ronnenken, 1995). Growing internationalization of tastes and buying patterns has made the development of global and regional brands more feasible (Doyle, 1994). 2.1 Fast Food Industry and Food culture The fast food revolution essentially had its origins in the US in the mid 1950s and this style of catering has continued to grow there and to spread to most of the rest of the world in the decades since then (Jones et al, 2002, p.41). Schlosser (2001) has suggested that within the US the impact of this revolution has been seen to be particularly pervasive. He argues, for example, that during a relatively brief period of time the fast food industry has helped to transform not only the American diet but also our landscapes, economy, workforce and popular culture. More generally fast food can be seen as a powerful symbol of globalisation and of post-modern society and few countries of the world seem immune to its apparent attractions. McDonaldss, for example, claim to serve 45 million customers every day in 30,000 restaurants in 121 countries around the world (Jones et al, 2002, p.41). Fast food have been defined by Bender and Bender (1995) as a general term used for a limited menu of foods that lend themselves to production-line techniques; suppliers tend to specialize in products such as hamburgers, pizzas, chicken, or sandwiches. Fast food is one which gained acceptance of Indian palate after the multinational fast food players adapted the basic Indian food requirements with vegetarian meals and selected non-vegetarian options excluding beef and pork totally from their menu (Goyal, and Singh, 2007). Carmouche and Kelly (1995) suggested a list of factors that shape the food consumption behavior: social class, gender, age, culture, race, and religion (also considered a cultural factor). Food is one important factor that influences the choice to visit a particular place and affects tourists attitudes, decisions, and behavior (Henderson 2009; Hjalanger and Corigliano 2000). Ample evidence has been found that religion can influence consumer attitude and behavior in general and food purchasing decisions and eating habits in particular (Bonne and Verbeke 2008b). In many societies, religion plays one of the most influential roles in shaping food choices and consumption behavior: the types of food that can be consumed, who should prepare and cook the food at what times, and how and when to eat it. However, different religions have different rules and teachings about food consumption behavior. Followers of religions also differ in observance of these rules: some follow the rules strictly, while others behave with more flexibility, and few may not care at all. Hence, in order to investigate the relationship between food consumption behavior and religion, it is important to give ample consideration to this religious diversity both within and among the followers of each religion. (Maedeh Bon, Mazhar Hussain, 2010) All restaurants of KFC, an American fast-food chain, in France are Halal certified and KFC also serves such food in eight of its British restaurants on a trial basis (The Economist 2009). 2.2 Culture and Cross Culture 2.2.1 Definition of Culture According to Ferraro (1994), the only requirement for culture is to be human is that the people in the world belong to a culture. Marzheuser (1995) stated that culture consists primarily of the symbols and stories people use to communicate their history and values. For Hall (1976), culture is a word which stands for the sum of earned behavior, patterns, attitudes and material things. Culture has been defined as the collective programming of the mind which distinguishes the members of one human group from another (Hofstede, 1980). Beyond individual differences, human dispositions and behaviors are influenced by the norms, beliefs and values of their cultural environment (Triandis, 1989). Furthermore, cultural values shape not only ones behavior, but also ones perceptions of the self and of the social environment (Triandis, 1989). Much insight has been gained from the GLOBE research project (House et al., 2004), where culture was measured both as values of the respondents and in terms of their perceptions of how people deal with collective challenges within their culture. 2.2.2 Cross Culture Okazaki et al (2011) defined global consumer culture positioning as: a brand is associated with a widely understood and recognized set of symbols believed to constitute emerging global consumer cultures. As Simon and Dolan (1997) illustrate; McDonaldss has been very successful with package offers in the USA and in Germany, where a hamburger and fries offered together with a beverage. While Local consumer culture positioning is defined as a strategy that associates the brand with local cultural meanings, reflects the local cultures norms and identities, is portrayed as consumed by local people in the national culture, and/or is depicted as locally produced for local people (e.g., McDonaldss chicken teriyaki ads in Japan). In contrast, foreign consumer culture positioning positions the brand as symbolic of a specific foreign consumer culture (e.g. KFC slogan Finger-lickin good was translated as Eat your fingers off in China). Beyond individual differences, human dispositions and behaviors are influenced by the norms, beliefs and values of their cultural environment (Triandis, 1989). Furthermore, cultural values shape not only ones behavior, but also ones perceptions of the self and of the social environment (Triandis, 1989). Cultural differences have significant impact on our intercultural communication. They are the source of misunderstanding, misinterpretation, anxiety, and uncertainty, which ultimately result in miscommunication (Stephan and Stephan, (2002); Gudykunst (2002); Gudykunst and Lee, (2002). Generally, culture is conceptualised as a shared way of life collectively developed and shared by a group of people and transmitted from generation to generation (Tubbs and Moss, 1994). Culture embodies many complex elements such as beliefs, values, language, political systems, and tools which together give a group its code or characteristics (Griffin (2000); Tubbs and Moss (1994). This code is not impos ed by one individual or an external body. Rather, it is socially constructed (by members that make up the group) and historically transmitted (Philipsen, (1992) and Griffin (2000)). Intercultural communication is thus the exchange of information between well-defined groups of people with significantly different cultures (Barnett and Lee (2002). The process is quite complex in the sense that this exchange of information takes place in a context which is a fusion of significantly different systems. The process also requires conscious attempts by each party at reducing uncertainty about the future behaviour of the other party through an increase in understanding of the other group (Barnett and Lee (2002); Gudykunst, (2002)). For Gudykunst and Lee (2002) and Griffin, (2000) Cultural variability (the extent to which cultures differ) is key to any conceptualisation of intercultural communication. Various studies have examined cultural variability at the level of power distribution (or power distance), uncertainty avoidance, gender roles, face negotiation, individualism-collectivism, and others. Mazneski (1994) opines that cross-cultural awareness facilitates to perform a set task successfully. Berthon (1993) views culture as the results of the human actions and shows the link between the ideas of mental programming and the consequence of behaviour derived from this. Therefore, cross-verging across culture has different aspects such as attitude, communication, conflict and negotiation, performance and compensation, which explain the ethical issues and how to appraise them. Bond and Forgas (1984) concluded that different perceptions, attitudes and biases in different cultures ultimately mould the ethical monochromes across-culture, have a distinct presence ubiquitously. In that light, McFarlin and Sweeney (1998) observe that once you perceive and interpret the behaviour of another person, you often must communicate your feelings or reactions to what took place which is an extension of the ethical base to appraise performance and preference. Ambos and Schlegelmilch (2008) argu e that one culture may support certain type (or types) of organizations rather than other types, and culture differences will eventually influence on the performance of company. International marketers have long realized that products and services frequently must be adapted to the varying needs and preferences of consumers in different countries (Cateora and Graham 2002). As McDonaldss adapted its products in India and has made changes to its menu to cater to local tastes elsewhere in the world. In 1996 McDonaldss launches its first restaurants in India and to respect local custom the menu there did not include beef. Instead, there was a novel item the Maharaja Mac, made with mutton but served in the McDonaldss sesame-seed bun (Rugimbana and Nwankwo, (2003). The goal of marketing management is to create positive identity impressions in the local consumers minds, even if this entails some alteration to the companys global identity expressions. As reported in The Economist (2001), in the fast-food industry, menu offerings are influenced by the prevailing cultural values Maharaja Macs at McDonaldss India, Teriyaki McBurgers at McDonaldss Japan, and Kosher and non-Kosher restaurants in McDonaldss Israel and advertising, outdoor signage, and in-store ephemera need to be in the native language. Restaurant architecture frequently incorporates native motifs and global trade characters can take on a local flavor. A Starbucks in Shanghai has a Ming Dynasty faà §ade and the entrances of some Chinese KFC restaurants are guarded by full-size, fiberglass models of Colonel Sanders who, in his Asian reincarnation, looks a little portly like a Buddha. According to former CEO, Jack Greenberg, localization has contributed to McDonaldss worldwide success (Foreign Policy 2001), although some analysts warn that decentralization has become so pervasive that it threatens to undermine the main pillars of the brand service, quality and cleanliness (The Economist 2001). 2.3 Cross Culture Barriers Hofstede (1991), Trompenaars (1993), and Czinkota and Ronkainen (1993) all agreed that culture is based on languages, economy, religion, policies, social institutions, class, values, status, attitudes, manners, customs, material items, aesthetics and education, which subsequently influences managerial values. Witkowski and Wolfinbarger (2002) found that the relationship between the different components of service quality reliability, empathy, responsiveness, assurance, and tangibles and perceptions of overall service quality varied across both cultures and across service settings. 2.3.1 Language Language is the key to the heart of a culture, so related are language and culture that language holds the power to maintain national or cultural identity. Victor (1992) noted that there are at least 2, 796 languages spoken on planet earth. According to Rubin (1992), language is a set of characters or elements and rules for their use in relation to one another and as described by Nanda and Warms (1998) language does more than just reflect culture: it is the way in which an individual is introduce to the order of the physical and social environment. As the definition of Dawson (1967), language lies at the root of culture, and that culture and language are inseparable aspects of the same process. According to Edwards (1985), language is important in ethnic and nationalist sentiment because of its power and visible symbolism (reason why the Mauritian government as implemented Mauritian Creoles in schools). For Bolch (1996) language and culture are so firmly intertwined that optional cro ss-cultural international business cannot be attained without substantial foreign-language capabilities. Reasonable cultural awareness without foreign-language capabilities is common, especially among English speaking business people, but such a lack of skills set very definite limits on the efficacy of cross-cultural performance. Intercultural communication gained prominence after efforts by anthropologists and linguists like Hall and Lado to link language, culture, and communication (Kramsch, 2001). 2.3.2 Norms, Roles, Beliefs and Values Norms are culturally defined rules for determining acceptable and appropriate behaviour (Tubbs and Moss, 1994). They include those that govern social situations and conversational routines such as greetings, making requests, and expressing various emotions. Roles are also sources of cultural variability. Roles are sets of norms applicable to specific groups of people in society. As culture relates to norms, values and customs of people it generates behavioural differentiation. Culture as a set of norms, rules and customs, as a result people from different cultures have differences in their norms and customs. Culture is a pattern of spiritual, emotional, mental and physical realities, all of which interact in the life of society and individuals. It involves the way we think, dress and speak, the words we use, our beliefs, the food we eat, the style of our clothes and our homes, the relationship between relatives, our music and our art, and much more. Higher education levels expose ind ividuals to different cultural perspectives and make them less likely to follow local behavioral norms and more global as consumers (Keillor et al., 2001). Cultural syndromes are cognitive structures that help one organize and interpret the world by focusing attention on certain patterns or themes in the subjective elements of the environment, such as values, norms, beliefs, and assumptions (Triandis, 1994a) 2.3.3 Status Homer and Kahle (1988), the value attitude behavior hierarchy would support the contention that cultural values do correlate with attitudes. Orientation toward status is another cultural dimension identified as affecting human behavior and refers to how people are judged in society (Trompanaars Hampdon-Turner, 1997). Achievement is a cultural orientation where people are accorded status based on how well they perform their functions (e.g., subject matter expertise) and on what they have accomplished. Ascription is a cultural orientation where status is attributed based on who or what a person is (i.e., based on age, gender, or social connections). 2.4. High context-communication and low context communication. High context or Low context communication theory is one of the most important theories in cross-cultural research, which can be viewed as a culture based on the messages that people within the culture prefer to use (Richardson and Smith, 2007). It properly links management style and staff behaviour to discuss the issue of cross-cultural management in communication. According to Richardson and Smith (2007) refer to Hall (1976) and argue that cultures cannot be easily classified into High Context or Low Context, but to some extent, some cultures tend to be at the higher end while others are at the lower end of the continuum. In a high-context culture, people interdepend on each other. Information is widely shared through the word with potential meaning. In a low-context cutlure, people tend to be individualized, kind of alienated and fragmented, people do not involve with each other too much. High context communication tends to engage an indirect way to express while low context commun ication prefers direct information exchange (Kim, Pan and Park, 1998, Richardson and Smith, 2007). In a low-context culture, people coming from other culture can easily match these machinations, but in a high-context culture, these high-context machinations cannot be easily matched by people coming from low-context culture (Holden, 2002). The characteristic of high-context communication is economical, fast, efficient, and satisfying, however, programming is time-consumed (Kim, Pan and Park, 1998). Contrarily, low-context massages are more context-free than high-context communication, information about the character and background and values of the participants are less influencing on people to make deals, however, the reliance to make deal is upon the explicit communication. In high context cultures communication involves messages in which most of the information is already in the person, while very little is in the coded, explicit, transmitted part of the message While low context the mass of the information is vested i n explicit code (Hall Hall, 1990). Cultural dimensions such as uncertainty avoidance, high-low context, field dependence-independence, and analytic-holistic reasoning are all cultural dimensions that may impact the leaders search (Salas e t al., 2004). 2.5 Hofstede cultural dimension Framework The human relations theme contains cultural dimensions that address how members of cultures react, interact, and develop relationships with others. Specifically, this theme includes dimensions that describe the identification of in- versus out-groups and corresponding expectations (Hofstede, 1980), preferences for individualistic tendencies versus group consensus and corresponding behavioral consequences (Trompenaars Hampden-Turner, 1998), and the maintenance of the status quo (Schwartz, 1999). The power relations theme contains cultural dimensions that revolve around peoples beliefs, values, and subsequent behaviors resulting from perceptions of power. Cultural dimensions within this theme guide rules and regulations regarding peoples reaction to power as well as the perception, acceptance, and adherence of power being distributed unequally (Hofstede, 1980). Hofstedes classification was originally related to work values rather than consumer behavior and other micro phenomena; it mi ght be less relevant in more culture specific studies on more micro phenomena in consumer behaviors (Yau et al. 1999). However, his work appears to be heavily relied upon because of its extensiveness across cultures and its intuitive appeal. While the first four themes deal primarily with direct social interactions, the next several themes pertain to differences in cultures orientation to more inanimate objects (i.e., rules, times, nature). Dimensions, which pertain to a cultures orientation to rules, include those that describe the adherence to, application of, and comfort with rules for members of a certain culture. Specifically, this theme refers to attitudes and preferences for ambiguity, rules guiding actions, and the amount of rules that govern behaviour for a particular society (Hofstede, 1980). National cultures also have different preferences with regard to perception of time and how those perceptions guide behavior. The time orientation theme refers to dimensions that explain how time perceptions of members relate to rewards, how time is viewed, and whether or not members pay attention to time (Hofstede, 2001; Hall Hall, 1990). The following provides a brief outline of the six dimensions of national cultures (Hofstede, 2001; Hofstede et al., 2010). (1) Power distance refers to the extent to which a society accepts the fact that power in institutions and organizations is distributed unequally. It is shown as much by the behavioural values of superiors, who display their power and exercise it, as by the behavioural values of subordinates who wait for their superiors to show their status and power, and are uncomfortable if they do not personally experience it. (2) Uncertainty avoidance refers to the extent to which members of a society feel uncomfortable in ambiguous and uncertain situations and take actions to avoid them. The dimension of uncertainty avoidance measures the extent to which people in a society tend to feel threatened by uncertain, ambiguous or unde ¬Ã‚ ned situations. Where uncertainty avoidance is high, organizations promote stable careers, produce rules and procedures, etc. Nevertheless societies in which uncertainty avoidance is strong are also characterized by a higher level of anxiety and aggressiveness that creates, among other things, a strong inner urge to work hard (Hofstede, 1980a). (3) Individualism versus collectivism refers to the extent to which individuals are supposed to look after themselves or remain integrated into groups. Hofstede (2001) defines it as the collective programming of the mind that distinguishes the members of one group or category of people from another. According to this definition, national culture is a set of collective beliefs and values that distinguish people of one nation from those of another. (4) Masculinity versus femininity refers to the distribution of emotional roles between the genders. It contrasts tough masculine with tender feminine societies. A society is masculine when the dominant values favour assertiveness, earning money, showing off possessions and caring little for others. Conversely, feminine societies favour nurturing roles, interdependence between people and caring for others (who are seen as worth caring for, because they are temporarily weak). The masculinity/femininity dimension has been so called because, on average, men tended to score high on one extreme and women on the other, across societies. (5) Long-term versus short-term orientation refers to the extent to which a culture programs its members to accept delayed satisfaction of their material, social and emotional needs. Long-term orientation is future-focused and has long-term goals whereas short-term orientations focus on respect for tradition and are oriented toward the past and the present. Long Term Orientation stands for the fostering of virtues oriented towards future rewards, in particular, perseverance and thrift. Its opposite pole, Short Term O

Analysis of William Blakes Poem London Essay -- William Blake London

Analysis of William Blake's Poem London London by William Blake is a poem characterised by its dark and overbearing tone. It is a glimpse at a period of England's history (particularly London) during war and poverty, experienced by the narrator as he walks through the streets. Using personification it draws a great human aspect to its representation of thoughts and beliefs of the narrator. The author uses a rhyme scheme that mirrors the pace of walking. The pace is moderate using an octameter meter, and each stressed syllable is like each footfall of the narrator. As he walks through the streets near the River Thames, he notices the common distress in the faces of the people he passes along the way. The author uses alliteration in line four, 'marks', 'weakness' and 'woe'. It draws emphasis on the feeling of severity and the widespread effect on these people. The narrator starts to envision that the people around him are all chained in "manacles". They are enslaved by the country and disastrous world they live in. Their fears, curses "ban" and cries of their current state are shared. The word â€Å"mind-forg'd† gives one the feeling that these people's minds have formed these "shackles" that inhibit them. The author states this by starting lines five to seven with "In every", and repeating the word "every". He emphasises the fact that every man, woman and child is affected by this shared state. Personification in the words "Man" and "Infant" draws importance to the gene...

Directing Television Programs :: Media Entertainment Essays

Directing Television Programs Directing Television programs requires hardwork and dedication and this involves taking some risks about your life too because as a television director you have to work with different people of different characters and when people are on stage performing they have to work according to your directions. People become tense on stage and they sometimes become frustrated easily by being asked to repeat the same thing so many times and some end up losing temper and they can sometime injure the director both emotionally and physically. There is never free time for television directors, instead of paying more attention to the family needs they devote so much time to their work because of the artistic ideology they posses, wherever they are they should be thinking about how they will direct in the next project and what new things to add on that particular program to put a new look hence giving inadequate attention to their partners/family. â€Å"Rafkin recounts how his directing of temperame ntal actors, as he confronted their frustrations and dodged their blows, made life on TV set a world unto itself. Indeed, having a good sense of humor helped him survive three divorces and as many open-heart surgeries ( Alan Rafkin, Tales from TV's Most Prolific Sitcom Director). † Directors hardly find time to rest since some of them work from morning until sunset and they can have problems with their health. According to Joe Michael from early morning news and talk shows, â€Å" Directors of network morning news programs have one of the toughest jobs. They are responsible for directing ten hours of live programming per week, fifty-two weeks a year. It is a formidable challenge, not only because of the sheer quantity of material, but also because of its variety. The 7-9 a.m. morning programs are a grab bag of formats, combining news, interviews, cooking and lifestyle segments, live remotes, and musical performance (Brian Rose 1). In an interview between Larry Auerbach and David Pressman from the Daytime Dramas, they said. â€Å"Directors of soap operas are hard working directors in the entertainment industry. Unlike their counterparts in film and theatre, their activities are not limited to one or two projects a year, with lots of long planning and down time in between. Even the directors of prime time television, who they most closely resemble, still lead a life of comparative ease, with a schedule measured by, at most, a little more than a dozen hours of actual on-air production per season, mixed with repeats and months off a summer vacation. Directing Television Programs :: Media Entertainment Essays Directing Television Programs Directing Television programs requires hardwork and dedication and this involves taking some risks about your life too because as a television director you have to work with different people of different characters and when people are on stage performing they have to work according to your directions. People become tense on stage and they sometimes become frustrated easily by being asked to repeat the same thing so many times and some end up losing temper and they can sometime injure the director both emotionally and physically. There is never free time for television directors, instead of paying more attention to the family needs they devote so much time to their work because of the artistic ideology they posses, wherever they are they should be thinking about how they will direct in the next project and what new things to add on that particular program to put a new look hence giving inadequate attention to their partners/family. â€Å"Rafkin recounts how his directing of temperame ntal actors, as he confronted their frustrations and dodged their blows, made life on TV set a world unto itself. Indeed, having a good sense of humor helped him survive three divorces and as many open-heart surgeries ( Alan Rafkin, Tales from TV's Most Prolific Sitcom Director). † Directors hardly find time to rest since some of them work from morning until sunset and they can have problems with their health. According to Joe Michael from early morning news and talk shows, â€Å" Directors of network morning news programs have one of the toughest jobs. They are responsible for directing ten hours of live programming per week, fifty-two weeks a year. It is a formidable challenge, not only because of the sheer quantity of material, but also because of its variety. The 7-9 a.m. morning programs are a grab bag of formats, combining news, interviews, cooking and lifestyle segments, live remotes, and musical performance (Brian Rose 1). In an interview between Larry Auerbach and David Pressman from the Daytime Dramas, they said. â€Å"Directors of soap operas are hard working directors in the entertainment industry. Unlike their counterparts in film and theatre, their activities are not limited to one or two projects a year, with lots of long planning and down time in between. Even the directors of prime time television, who they most closely resemble, still lead a life of comparative ease, with a schedule measured by, at most, a little more than a dozen hours of actual on-air production per season, mixed with repeats and months off a summer vacation.