Business Plan Proposal - Text Voting Services Business Essay

Business Plan Proposal - Text Voting Services Business - Essay Example In the provision of the services, the business intends to use delivery method and marketing so as to reach the population. It is a sole proprietor kind of business which will employ different individuals to accomplish the various roles. Since there is more need to improve on the delivery of information and quality by the lecturers, there is a need to use an efficient system capable of taking and integrating the data to provide timely overview of the level of effectiveness and satisfaction of the service delivered. The Services will be sold, delivered and repaired for organizations or individuals who wish to use them and are actually setting up the Services. Due to the high capital requirement due to the cost of acquiring and installing the software, more capital avenues will be explored to obtain the required capital and intense marketing to counter the already existing products and competitors in the market. Business Aims and Objectives The aim of the business is to become the overa ll market leader in the provision and maintenance of the electronic voting services system within its first year of operation (Oklahoma Small Business Development Center, The Business Plan, 2008). This will be achieved through the following objectives: To acquire a considerable market proportion from existing market competitors To develop a good customer relationship and establish a feedback mechanism to gather the views and improve on service delivery To provide quality Services and offer after sale services such as installation of the software and timely data analysis and delivery with clear interpretation. Market Information Target market The market for the product is defined by organizations and similar entities that need the services of such information management system and to establish their trends. The target market is therefore colleges, universities, the anticorruption groups, the statistical research companies seeking opinions from various quarters of the society and news rooms (Terjesen, & Frederick, 2006). This gives an existing market of considerable potential, and with organizations seeking to update their operations by seeking opinions of employees and customers, the market is bound to grow. Market size The market is one which is growing considering the ever increasing demand for institutions to keep in line with technology and remain relevant. The need for modern quality control mechanisms is on the rise daily and institutions can only provide quality if the obtain well analyzed feedback information. Competitors In the existing market, there are two main competitors who provide electronic voting services in TV and such related applications. A and B have been the only players in the market and have shared the market in the proportion of nearly half each. Company A provides the service through modern software and is therefore fast in delivering the feedback though there are cases of errors that arise due to the high speed and the ineffiency in t heir software. To this they give an error allowance of 5% on the range of results they provide. Based on this, most customers who prefer A’s services are more interested on speed while those interested in precision go for B’s services. The software provided by A is cheaper compared to that of B to large economies of scale enjoyed by A over B. The company orders